Data Scientist - Client Insights Specialist
Apple
Full-time
On-site
Cupertino, California, United States
The Advertising Platform's Data Insights team is seeking a Client Insights Specialist for our App Store ads business! You'll join a new team that evaluates, sources, refines, and presents powerful insights to help our advertising customers get the most value out of their investment in Apple Ads.
This team’s data-driven and sophisticated analytical approaches use internal and external data sets to identify key opportunities (e.g., improving advertiser understanding of marketplace dynamics; assisting in design and execution of advertiser experimentation; conducting client pilots for new insights; analyzing unique, client-specific opportunities).
In this role, you will identify the right metrics and work with our external-facing sales team to articulate strong narratives to our customers. As such, this individual needs the right analytical skill, storytelling prowess, and cross-functional experience. This individual will:
- Highlight themes of insights which will have the most impact and pilot new insights
- Use sophisticated data analytics and statistical methodologies to extract impactful insights, piloting new metrics across a breadth of strategic clients with the goal of furthering their business goals
- Develop the appropriate positioning and pitch framework to share key findings with various senior marketing, user acquisition, data science and C-suite customer personas, sometimes challenging preconceived notions about app advertising
- Measure and track the impact of client interactions and classes of insights on advertiser performance and spend
- Ensure that proposed datasets and insights honor Apple Adsʼ privacy principles
- Travel 10-30% of the time (varies by quarter)
- 3+ years of experience as a consultant, data scientist or business analytics/intelligence professional.
- 1+ years of work experience with data wrangling skills with Python/Pandas.
- 1+ years of work experience with SQL for pulling and manipulating data.
- Experience with in-person client interactions, specifically senior executives, and knowledge to also work with business intelligence (BI) and data science experts.
- Strong communication skills and ability to distill information from large data sets and results into simple concepts and actionable insights for a variety of audiences.
- Deep knowledge of sophisticated analytical techniques and statistical methods.
- A strong passion for BI and analytics with the ability to work closely with business teams, understand business requirements, and handle sophisticated projects related to data-driven initiatives.
- Experience being part of a team with a revenue growth directive.
- Bachelor's degree in a related field of study, or equivalent industry experience.
- 2+ years of experience in the digital advertising industry
- Experience with media mix modeling
- Experience with Ads Measurement, Attribution and incrementality testing
- Search engine marketing expertise, app-install marketing, and channel partners (e.g., agencies, mobile measurement)
- Extraordinary understanding of digital advertising landscape and critical metrics for web / mobile / apps